From his latest missive, with emphasis mine.
Me to a T
I have been nominated as someone’s ‘favourite quality guru’. He’s right that I don’t like the term guru, and I want to show readers the nomination statement because he has me to a T:
“My favourite quality guru is Professor John Seddon. Although he is no shrinking violet as many in the quality profession will know John doesn't waste his time jostling for position in the gurusphere, so I suspect that he will dislike the term being applied to him.
My choice is probably influenced by the fact that my background is in management, not quality. Seddon's fluff-free approach appeals to the busy manager, intolerant of fads and fashions and impenetrable textbooks, who wants to get on with improving the business via reduced costs and improved levels of service. Ordinary managers can understand what he is on about.
And his principles and methods actually work; they are being used by a diverse range of organisations all over the world with consistently positive practical results. We know this because of the evidence published, particularly in the public sector, by those ordinary managers themselves rather than by the quality department.
I think John Seddon's commitment to, and visible success in, changing management thinking and, crucially, in changing management behaviour, deserves to be recognised.”
And I am most grateful to him.
So this is how he starts his newsletter... sharing an email about how great he is.... because he supposedly doesn't care about jostling for a position as a "guru." Ha. John seems obsessed with telling the world how much better he is than the other lean "gurus." So ironic. So painfully unaware of the contradiction.
He doth protest too much.
If he really didn't care about being the best guru, he wouldn't have thought to even share that self-serving email in his newsletter.